Sales-led Recruitment: french case
After 15 years of digital transformation through Product Management and Agility, we get the impression that the market isn’t much more mature than it was at the beginning, or even worse: Product Leader over Product Manager, ProductOps before Agility, Agility being questioned, and still PO everywhere…
Friends, innovation workers, how did we get here and how do we never get screwed like this again? Let’s take a look at the Product Management market in France (could apply in a lot of countries).
First observation: Most Product agency founders are former salespeople from IT services companies 🔍
First question: How to do Product-led with Sales-led companies? 😨
Thiga
Hugo Geissmann, former Xebia sales representative, Alexandre Irrmann-Tézé (former Product Manager for 1 year)
Wefiit
Cédric LOZAC’H, Matthieu Pecheul, former Altran and Akka Technologies sales representatives
Davidson Consulting
Edouard Mandelkern and Bertrand Bailly, former Altran sales representatives
5 degrés
Antoine Hannebicq, Damien F, Johan Olivier, former Ingima and Synchrone sales representatives
Wemanity
Jean-Christophe Conticello, former Alten/Ingima sales representative with a startup background
Theodo
Fabrice Bernhard, Benoit Charles-Lavauzelle, former startup entrepreneurs
Wivoo
Thibaut Desreumaux, Julien Davignon, Marine Bonlieu, former Altran sales representatives
Hubvisory
Martin Canton-Lauga, Benoît Rosier, Pierre Cathelin, more a product and innovation background
Second observation: most Product Manager positions are not 🔍
2nd question: how do you become a Product Manager? 😱
Each generation serves the next, really?
The new generation of IT services companies to serve the values of Product and Generation Z, here’s an overview of our Product agencies:
The responsible
- Davidson Consulting
Lots of Product Owner offers, and a B Corp label: Gen Z, you have individuals concerned about the future of the planet, gender equality, and good vibes because “work is just work.” However, for your professional fulfillment in your role of Product Manager, it’s not here.
- Wefiit
Recruitment process: case study with the head of sales, then CEO, former sales, no product expert…
The Full Stacks
- 5 Degrees
Lead agile ceremonies (daily meetings, retrospectives, refinement, sprint planning)
Required profile
You have had the opportunity to work on several types of products (web, desktop, native or responsive mobile) and have developed an appetite for front-end or full-stack development.
You’re proficient in one or more project management tools: Jira, Confluence, Trello, Miro, GitLab, BaseCamp, Planner, TFS, Clarity, MS Project.
Where’s the business initiative component that makes you a Full-Stack Product Manager? Here, it’s more about full-stack technical things, including Product Owner and Scrum Master mixed.
The slightly more Marketing-led (than just Sales)
- Thiga
See the article 👇
Thiga, a champion of product Management amongst the Franks
The Techs who understood what delivery is
- Theodo
Our unique approach is based on 3 principles:
We have developed recognized expertise in key product design and development technologies;
…
Technologies rather than methodologies? 🤔
Your team’s role: design quality products, deliver them on time, with an excellent level of service.
Rather than delivering business value, it smacks of PPO…
- Wemanity
The job title is Product Owner
Do you know the difference between a project and a product?
Do you have a good grasp of the Scrum and Kanban frameworks?
Is this so that real Product Owners will apply elsewhere?
The more or less
- Hubvisory
Honest job descriptions, let’s look at the client cases
5 product cases
- 1 Run,
- 1 that fits quite well with the role, but a non-tech business initiative, not great,
- 1 optimization of the “journey” dear to our banks and insurance companies,
- 1 optimization of the Scrum framework with a client who has both a Product Owner and a Product Manager
- 1 SAFe
-
- Wivoo
5 product cases that seem honest but don’t stand out for any particular business initiative other than UX optimization or technological expertise. This isn’t necessarily surprising for a consultant external to the company.
So where is the real Product Management? 🌚
Startups aren’t always the best employers.
Should you create your own startup to finally be a Product Manager?
Or is it time to shake things up a bit during european budgetary changes?
Donald 📢 💕 Emmanuel
To take action, read this article and like to share 🥊
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